Shopping Can Be Fun: A New Concept in Merchandising

A CLOSER LOOK

The Prelinger collection preserves ephemeral films that document everyday life, instruction, commerce, and popular culture. This entry is cataloged as Shopping Can Be Fun: A New Concept in Merchandising.

How the Hillsdale Shopping Center in San Mateo, California increased traffic with a sophisticated program of advertising and promotion. Excellent footage of stores and shoppers in an upscale suburb. Some footage from this film was used in IN THE SUBURBS. Producer and Photographer: George H. Kelley. Kodachrome.

Watch the film here, then open the archive record for its full description and file details.