eMarketing - The Essential Guide to Online Marketing

A free online textbook in Marketing: eMarketing - The Essential Guide to Online Marketing.

WHY IT’S INTERESTING

eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable.

SERENDIPITYA little unexpected

FamiliarWeird

A CLOSER LOOK

The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management.

Published by BCcampus. The library lists its license as Attribution-NonCommercial-ShareAlike. Open the catalog record to find the full text, formats, reviews, and current reuse terms.

FOLLOW THE EVIDENCE

Open Textbook Library · University of MinnesotaeMarketing - The Essential Guide to Online Marketing

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