Developing New Products and Services

A free online textbook in Management: Developing New Products and Services.

WHY IT’S INTERESTING

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development.

SERENDIPITYA little unexpected

FamiliarWeird

A CLOSER LOOK

A central theme of Developing New Products and Services is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Students will come away with this notion and how to manifest it as a contributing employee at any company.

Published by Saylor Foundation. The library lists its license as Attribution-NonCommercial-ShareAlike. Open the catalog record to find the full text, formats, reviews, and current reuse terms.

FOLLOW THE EVIDENCE

Open Textbook Library · University of MinnesotaDeveloping New Products and Services

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